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Next STC
Meeting

Thursday,
April 1, 2010
(don't be
fooled)

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Directions / Show Map Microphone & headphones Podcasts Future and Past Programs


To get a STC discount on dinner, reserve early,
by Thursday, March 25, 2010,
either by PayPal or by Check.

Joy Montgomery, our Resume Counselor, will be in 5:45 p.m. to 6:15 p.m.
Email her if you are bringing in your resume.
Need a ride to the meeting?

 

"360 Degree Approach to
Content Management
"

by Joan Lassalle

A Door prize will be given at the end of the presentation.

Program Description

Many companies move to structured content and component content management as a way to leverage existing content, improve quality, and lower cost. In the process they don't take into account that this move is a new approach to content creation and publishing. To be successful requires more than adopting new technology. It requires a content infrastructure-a complex mix of people, process, and technology. Within an organization these elements must work together to achieve the goals of component content management.

This presentation will describe a six point framework based on a content maturity model that can help you evaluate your organization's strengths, drive continuous process improvement, and ensure you get the most from your CCMS investment.


A
bout our Presenter

Joan Lasselle is the founder and President of Lasselle-Ramsay, Inc. Since 1982 Lasselle-Ramsay has helped global 1000 companies connect with their customers through product content-all the information needed to sell, support, and use new technology. Lasselle-Ramsay has worked with industry leading companies such as Hewlett-Packard, Cisco Systems, Boston Scientific, and Fireman's Fund Insurance Company. Joan is a senior member of STC, a past board member of CMPros, a member of ISPI, and a regular contributor at industry conferences.


Joan Lasselle

Meeting Directions

Place
Crow Canyon Country Club, 711 Silver Lake Drive, Danville, California

Directions
From 680, take the Crow Canyon Rd exit heading east (turn left if you're coming south on 680; turn right if you're coming north on 680). Turn left on El Capitan/Tahiti Dr. Turn right on Silver Lake Drive.

Show Map

Time
5:30 - Networking
6:15 - Dinner
6:45 - Chapter Business
7:15 - Program
8:30 - Adjourn


Reserve Dinner Early With a Check

Note that the discounted $24 cost is for STC members (of any chapter) only.
See Price List below.

While we prefer that you use PayPal, if you would rather write a check then please follow these procedures:

  1. Mail a check, payable to EBSTC for $24, (you must be an STC member of any chapter to receive this discount), or $15 for a student, to Joe Humbert, EBSTC at 7001 Sunkist Drive, Oakland CA 94605. We suggest that you mail in your check five days in advance to allow for proper delivery. We must receive your check by the Thursday before the meeting (one week in advance).

  2. Send an email to Joe (JoeHumbertSTC@aol.com) telling him that your check is in the mail. In the Subject Line, type EBSTC Meeting Payment.

  3. Upon receiving your check, we will confirm by return email.

  4. We will deposit all checks received before the meeting.

  5. We are not responsible for lost mail. We will notify you if we have not received your sent check by that Thursday.

  6. Once we receive your check, reservations are non-refundable and subject to our Cancellation Policy.

Reserve Dinner Early With PayPal

Note that the discounted $24 cost is for STC members (of any chapter) only.
See Price List below.

Using PayPal, please reserve by the Thursday before the meeting (one week in advance). Reservations are not refundable and subject to our Cancellation Policy.

Or, you can pay $28 at the door, without a reservation.

PayPal logo


If you have not used PayPal before or want to know more about it, visit our About PayPal page.


$24.00 STC member
$28.00 Non-member or reserve late
$15.00 Student
$10.00 Program only

Cancellation Policy

If you have made a Dinner reservation and need to cancel, you must notify Joe (JoeHumbertSTC@aol.com) one week in advance Thursday before the meeting. He will issue a credit for a future meeting. Otherwise you will be charged for the reservation.

If you are a non-STC member and have made a Programs Only reservation and need to cancel, you must notify Joe (JoeHumbertSTC@aol.com) by 12:00 p.m. of the day of the meeting. He will issue a credit for a future meeting. Otherwise, you will be charged for the reservation.


Price List

STC Member
Reserve Early
Dinner & Program

Program Only

Yes
Yes
$24.00
$10.00
Yes
No
$28.00
$10.00
No
Yes
$28.00
$10.00
No
No
$28.00
$10.00
Student
Yes
$15.00
$10.00
Student
No
$20.00
$10.00


Student Eligibility

To be eligible for the student rate, you must be:

  1. enrolled in an accredited university, college, community college, or technical school;
  2. taking at least two courses or their equivalent each term; and
  3. preparing for a career in technical communication.

You do not have to be an STC member to get the student rate. However, be prepared to show a student I.D. at the chapter meeting.


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